Willmore Total Fitness 24/7 (Albertville)

Albertville, Alabama has never lacked for early risers, and a good number of them end up at Willmore Total Fitness 24/7 on Sand Mountain Drive before the sun comes up. The gym is one of seven locations built by the Willmore family since October 2014, when Jon Willmore turned a longtime idea into an actual building full of equipment. His wife Stephanie became a full partner in the business from day one, and the family’s approach, a gym that never locks its doors and never asks members to sign a long-term contract, has carried through to every location since, including the one in Albertville.

The Willmore name is attached to seven gyms spread across Marshall and Etowah counties, among them Boaz, Guntersville, Arab, Crossville, and Rainbow City. A membership at any single location includes access to all the others, which the company advertises as seven locations for the price of one. For an Albertville member who works odd shifts or travels between towns for work, that kind of flexibility ends up mattering more than a fancier lobby would.

Inside the Albertville building, the layout follows the same formula the Willmores have used from the start. Free weights and machines sit on one side of the floor, cardio equipment lines the other, and a turf strip in between gives members room for sled pushes, battle ropes, and other functional conditioning work. Members also get access to tanning beds, a sauna, and a small retail counter stocked with supplements and pre-workout, along with a smoothie bar for anyone who wants a protein shake before heading back to work.

The 24-hour access is the gym’s signature feature, but the Albertville location is staffed part of the day as well, with someone at the front desk on weekday mornings and again in the afternoon to help with tours, questions, and new memberships. Because there are no long-term contracts and no cancellation fees, the Willmores have built their business on keeping members happy rather than locking them into an agreement, which sets the gym apart from some of the larger chains in the area.

Personal training is available for members who want a structured plan, and some Willmore locations have added on-site childcare for a small monthly fee, a detail that matters to parents trying to fit a workout into a packed schedule. The company’s own history page still tells the story of the Willmores’ son Kainin, who grew up running around the gym in a superhero cape as a toddler and now says he wants to take over the family business himself one day.

Member stories on the Willmore website lean toward transformation more than marketing copy. Dustin B., who works in public safety, credits the round-the-clock access with letting him train around an unpredictable schedule, saying he stopped making excuses once the gym was open whenever he had free time.

Larry and Glenda B., a couple married more than 40 years, joined together in 2019. Glenda had already been through six knee surgeries before starting a strength and cardio routine at the gym, and Larry, a cancer survivor in his seventies who lives with a defibrillator, lost 22 pounds and dropped six pant sizes over five months of steady visits.

None of that happens by accident in a town like Albertville, where plenty of residents work long shifts at nearby poultry plants, machine shops, and the outlet mall and need a gym that bends around their hours rather than the other way around. Willmore Total Fitness 24/7 was built around that reality from the beginning, and the Albertville location on Sand Mountain Drive keeps the same promise the family started with in 2014: the doors are open whenever a member is ready to walk through them.