Cake Me Up Dessert Shop

Cake Me Up Dessert Shop is one of the freshest additions to Hoover’s dessert scene, opening its doors on July 25, 2026 at 5190 Medford Drive, suite 124, right next door to Jubilee Joe’s. The shop is the creation of Viviane, a baker originally from Minas Gerais, Brazil, who built the business with her partner Auri. Viviane’s path to opening a bakery was not a conventional one. She holds a law degree, but after years spent living between Brazil and the United States, she found her real calling in the kitchen, drawing on memories of her mother’s cooking and the tradition of expressing affection through homemade recipes.

Cake Me Up is both woman owned and family owned, with Viviane serving as head chef and co-founder alongside Auri, and the shop’s identity leans heavily into Viviane’s Brazilian roots. The tagline sums up the concept well: artisan cakes, Brazilian treats, and fresh coffee made to turn everyday moments into small celebrations. That blend of Brazilian flavor and classic American bakery favorites is what sets this shop apart from the more familiar cupcake and cake chains found elsewhere in the Birmingham metro area.

The menu is built around a mix of individual and shareable formats. Cake slices are available for guests who want a quick taste, while cake in the mug and cake in the jar options give the shop a more playful, grab and go feel. For bigger occasions, Cake Me Up also takes custom orders for celebration cakes, handling birthdays, showers, and other milestone events with the same attention to detail the shop applies to its everyday case. Cupcakes round out the classic American side of the menu.

On the Brazilian side, the shop offers brigadeiros, the beloved chocolate truffle treat that shows up at nearly every celebration in Brazil, along with pão de queijo, the country’s iconic cheese bread made from tapioca flour. These items give Hoover dessert lovers a genuine taste of Brazilian home baking that is difficult to find anywhere else in the area, and they have quickly become a signature draw for the new shop. Fresh coffee rounds out the menu, giving customers a reason to linger with a slice of cake or a cup of brigadeiro rather than just grabbing something to go.

Cake Me Up keeps a straightforward weekly schedule. The shop is open Monday through Friday from 10 in the morning until 6 in the evening, and on Saturday from 9 until 5, with Sunday reserved as a day off. That schedule makes it easy to swing by after work during the week or make a Saturday morning stop part of a weekend routine. Because the shop just opened in the summer of 2026, it represents one of the newest independently owned dessert concepts in Hoover, and it is exactly the kind of small, personally run bakery that a local business directory exists to spotlight. For anyone in Hoover craving something sweeter and more personal than a mall food court cookie counter, Cake Me Up Dessert Shop on Medford Drive is worth seeking out.

What makes Cake Me Up especially notable in Hoover’s dessert landscape is how directly the shop’s story is tied to its owner. Viviane did not simply open a generic bakery and add a few international items to the menu as an afterthought. She built the entire concept around her own upbringing in Minas Gerais, translating family recipes and traditions into a storefront format that a Hoover audience can walk into and experience firsthand. That kind of authenticity is difficult to manufacture, and it tends to come through in the finished product, whether that is a rich brigadeiro made the traditional way or a celebration cake built to an individual customer’s specifications.

The shop’s location next to Jubilee Joe’s on Medford Drive puts it in a growing pocket of independently owned food businesses in Hoover, an area that has increasingly become a destination for residents looking for something beyond the standard chain restaurant lineup found along the city’s busier commercial corridors. As a brand new business, Cake Me Up is still building its regular customer base, and every order helps a woman owned, family run shop establish itself in a market where small bakeries often have to compete directly against national dessert chains with far larger marketing budgets. Supporting a shop like this one is as much about preserving variety in Hoover’s food scene as it is about enjoying a good slice of cake.